{"id":518,"date":"2026-03-05T02:16:51","date_gmt":"2026-03-05T02:16:51","guid":{"rendered":"https:\/\/centraldenoticiasradcom.com.br\/?p=518"},"modified":"2026-03-05T02:16:51","modified_gmt":"2026-03-05T02:16:51","slug":"maos-e-mentes-paulistanas-artesanato-como-geracao-de-renda-na-capital","status":"publish","type":"post","link":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/2026\/03\/05\/maos-e-mentes-paulistanas-artesanato-como-geracao-de-renda-na-capital\/","title":{"rendered":"M\u00e3os e Mentes Paulistanas: artesanato como gera\u00e7\u00e3o de renda na capital"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-2dcb3d115e2e5af9a73072e0505910f8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-518'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_four_fifth-a93934ecd89fbb8a9566d39e89cd3725 av_four_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmcu1aa3-e25007760b4677844c7a44e6babf4682\">\n#top .av-special-heading.av-mmcu1aa3-e25007760b4677844c7a44e6babf4682{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-mmcu1aa3-e25007760b4677844c7a44e6babf4682 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >M\u00e3os e Mentes Paulistanas: artesanato como gera\u00e7\u00e3o de renda na capital<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-3  el_after_av_heading  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mmcu1nd8-2e95a848fc27d9b0c70601d472252fa9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"><i><span style=\"color: #434343;\">Conhe\u00e7a o programa que oportuniza artes\u00e3os e manualistas a ganharem notoriedade e espa\u00e7o no mercado paulistano.<\/span><\/i><\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"><i><span style=\"font-size: 8.0pt; line-height: 115%;\">Por: Jo\u00e3o Victor Montoza<\/span><\/i><\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\">O artesanato tem se consolidado como uma importante alternativa de gera\u00e7\u00e3o de renda para trabalhadores da capital. Em diferentes regi\u00f5es da cidade, artes\u00e3os encontram no trabalho manual uma forma de sustento, utilizando criatividade, t\u00e9cnica e identidade cultural para produzir pe\u00e7as \u00fanicas. Para apoiar esses profissionais, iniciativas p\u00fablicas buscam fortalecer a economia criativa e ampliar as oportunidades de comercializa\u00e7\u00e3o do artesanato.<\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\">Nesse contexto, o programa M\u00e3os e Mentes Paulistanas re\u00fane artes\u00e3os e manualistas de diversas \u00e1reas, como cer\u00e2mica, costura, bordado, marcenaria, pintura e resina. A proposta \u00e9 valorizar o trabalho manual e oferecer suporte para que esses profissionais consigam estruturar melhor sua produ\u00e7\u00e3o, organizar processos e alcan\u00e7ar novos p\u00fablicos, transformando o artesanato em uma atividade econ\u00f4mica sustent\u00e1vel.<\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\">Os participantes do programa t\u00eam acesso a a\u00e7\u00f5es de capacita\u00e7\u00e3o que envolvem desde o aprimoramento t\u00e9cnico at\u00e9 no\u00e7\u00f5es de organiza\u00e7\u00e3o do neg\u00f3cio e precifica\u00e7\u00e3o dos produtos. Al\u00e9m disso, os artes\u00e3os participam de feiras e ocupam espa\u00e7os de venda em diferentes pontos da cidade, o que amplia a visibilidade dos trabalhos e facilita o contato direto com os consumidores. Para muitos, essas oportunidades representam o primeiro contato com o mercado formal e a chance de aumentar a renda familiar. Segundo J\u00falio C\u00e9sar, artes\u00e3o inscrito no programa, o trabalho manual permite transformar criatividade em fonte de sustento.<\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\">\u201cEu trabalho com resina, meu produto maior trabalhar com pingentes, com brincos ou com a arte em resina, que imita as ondas do mar\u201d, explica.<\/p>\n<p class=\"normal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\">Com esse tipo de apoio, o artesanato ganha for\u00e7a como atividade econ\u00f4mica e cultural na capital. A iniciativa contribui para valorizar o trabalho manual, incentivar a autonomia financeira dos artes\u00e3os e fortalecer a economia criativa, permitindo que talento e criatividade se transformem em oportunidades reais de gera\u00e7\u00e3o de renda e inclus\u00e3o produtiva.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-av_three_fifth-a93934ecd89fbb8a9566d39e89cd3725 av_three_fifth  avia-builder-el-6  el_after_av_four_fifth  el_before_av_hr  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0\">\n#top .av-special-heading.av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0 av-special-heading-h3  avia-builder-el-7  el_before_av_video  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >V\u00eddeo<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmcu2z5j-0eae639c2835fd578fdb865ac568f262\">\n.avia-video.av-mmcu2z5j-0eae639c2835fd578fdb865ac568f262{\nbackground-image:url(https:\/\/centraldenoticiasradcom.com.br\/wp-content\/uploads\/2024\/02\/fundo_cn.jpg);\n}\n<\/style>\n<div  class='avia-video av-mmcu2z5j-0eae639c2835fd578fdb865ac568f262 avia-video-16-9 av-lazyload-immediate av-lazyload-video-embed '  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/iuKL3N54Zk4'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"M\u00e3os e Mentes Paulistanas: artesanato como gera\u00e7\u00e3o de renda na capital\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/iuKL3N54Zk4?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; 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