{"id":636,"date":"2026-07-06T19:08:22","date_gmt":"2026-07-06T19:08:22","guid":{"rendered":"https:\/\/centraldenoticiasradcom.com.br\/?p=636"},"modified":"2026-07-06T19:08:22","modified_gmt":"2026-07-06T19:08:22","slug":"o-anuncio-da-times-square-paulistana-divide-opinioes","status":"publish","type":"post","link":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/2026\/07\/06\/o-anuncio-da-times-square-paulistana-divide-opinioes\/","title":{"rendered":"O AN\u00daNCIO DA TIMES SQUARE PAULISTANA DIVIDE OPINI\u00d5ES"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-2dcb3d115e2e5af9a73072e0505910f8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-636'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_four_fifth-a93934ecd89fbb8a9566d39e89cd3725 av_four_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr9ld011-0b7e0760a53df853c450f2ffb635bc24\">\n#top .av-special-heading.av-mr9ld011-0b7e0760a53df853c450f2ffb635bc24{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-mr9ld011-0b7e0760a53df853c450f2ffb635bc24 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >O AN\u00daNCIO DA TIMES SQUARE PAULISTANA DIVIDE OPINI\u00d5ES<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-3  el_after_av_heading  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mr9ldgek-d40a18d795d18a8cd8d81548b277a8b1 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p>Da Reda\u00e7\u00e3o<br \/>\nNo \u00faltimo dia 23 de abril, foi anunciado que a cidade de S\u00e3o Paulo ganhar\u00e1 o Boulevard S\u00e3o Jo\u00e3o. A proposta, que contempla o cruzamento das Avenidas Ipiranga com a S\u00e3o Jo\u00e3o, ser\u00e1 implementada na nova Times Square Paulistana, onde ser\u00e3o instalados grandes pain\u00e9is de LED, com an\u00fancios diversos.<br \/>\nA proposta ter\u00e1 o tr\u00e2nsito interditado e eventos durante os finais de semana. A expectativa \u00e9 que os letreiros luminosos comecem a operar em setembro deste ano.<br \/>\nA ideia, apesar de ter sido inspirada em outras cidades ao redor do mundo, dividiu opini\u00f5es. Ela vai contra o projeto de lei Cidade Limpa, em vigor desde 2007, que combate a polui\u00e7\u00e3o visual, restringindo letreiros, outdoors e proibindo qualquer tipo de publicidade em muros, postes e totens, com o objetivo de proteger o patrim\u00f4nio hist\u00f3rico.<br \/>\nO autor da lei, na \u00e9poca enquanto prefeito, Gilberto Kassab diz ser radicalmente contra a implementa\u00e7\u00e3o desse projeto:<br \/>\n\u201cA minha participa\u00e7\u00e3o nesse processo \u00e9 de acompanhamento. Desde que n\u00e3o seja ferida a lei Cidade Limpa e vamos aguardar porque a lei \u00e9 muito rigorosa, n\u00f3s vamos apoiar. Se tiver qualquer possibilidade de afetar a lei, voc\u00eas podem ter certeza que eu, com a minha modesta presen\u00e7a hoje, estarei radicalmente contra\u201d, afirma.<br \/>\nA ideia \u00e9 de 30% de propaganda e os tel\u00f5es ser\u00e3o instalados pela iniciativa privada e segundo o governador do Estado, Tarc\u00edsio de Freitas, ser\u00e1 implementado para a recupera\u00e7\u00e3o do entorno.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-av_three_fifth-a93934ecd89fbb8a9566d39e89cd3725 av_three_fifth  avia-builder-el-6  el_after_av_four_fifth  el_before_av_hr  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0\">\n#top .av-special-heading.av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c8f0fb4d5f77a672a1ba81546959eba0 av-special-heading-h3  avia-builder-el-7  el_before_av_video  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >V\u00eddeo<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr9le34y-38ec24fc9243c195281af15478766b79\">\n.avia-video.av-mr9le34y-38ec24fc9243c195281af15478766b79{\nbackground-image:url(https:\/\/centraldenoticiasradcom.com.br\/wp-content\/uploads\/2024\/02\/fundo_cn.jpg);\n}\n<\/style>\n<div  class='avia-video av-mr9le34y-38ec24fc9243c195281af15478766b79 avia-video-16-9 av-lazyload-immediate av-lazyload-video-embed '  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=Y9uiDST05xk'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"O AN\u00daNCIO DA TIMES SQUARE PAULISTANA DIVIDE OPINI\u00d5ES\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Y9uiDST05xk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-636'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/posts\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":1,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/posts\/636\/revisions\/638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centraldenoticiasradcom.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}